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Simple and useful tools to learn more about your audience

Simple [and incredibly useful] tools to learn more about your audience Whether you are speaking at an event, writing a blog post or making a presentation at work, you want listeners to understand what you are saying and respond positively. You want readers to like, comment and share. You want to engage with people, you want to inspire them, you want them to like you and maybe, even buy from you. To get this kind of response, you need to…

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4 things Founders should do on Social Media

4 things Founders should do on Social Media It doesn't take long to realize that social media followers do not translate to money in the bank or committed volunteers. It does not even translate to fully paid events - if it did, popular event conveners will not need to advertise. Having said that, social media is a very useful tool for Founders and Conveners. It is good for building your personal brand and for attracting those who need what…

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Write your Bio like a Pro

WRITE YOUR BIO LIKE A PRO If you have ever had page fright, you are not alone. If you've never had it, maybe you've never had to write a bio. You have probably stared at your screen in an attempt to write your bio looking like can this cup pass over me more than once. Let's not even talk about posting status updates or Twitter's 160-character count for bio. Arrggh! Anyway, you can keep calm because I'm about to drop some tips…

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Tips for sharing your personal story

Tips for sharing your personal story Telling a story about yourself can be nerve-wracking because you don't know how the reader or listener will react. Will they believe you? Will they appreciate your depth? Will they judge you? Will the story hit the right notes or fall flat? These are normal concerns but one thing I know is that if your story is a real story, it will resonate with at least one person who is like you, has gone…

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The most critical story you need to tell

The most critical story you need to tell The most critical story you'll ever tell is your uniqueness story. It's about your brand positioning. It's about how you want your audience to perceive you and where you want to occupy in your audience's mind. It answers the one million dollar question of why your audience should choose you. It is obvious that you need to give your audience a reason to choose you. It's a no-brainer that you should put…

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