Discover how to build a profitable brand doing work you love, with clients you like.

“Something for everyone! If you already understand the impact you want to make and the product you want to sell, Show Up takes you on a deeper dive; if you are at the beginning and not sure what to sell, what a brand is, or how to build one, Show Up simplifies it and walks with you right from the beginning to the finish line..."

- Olabisi Ola-Soetan, SecretPlace Wife

There are many reasons Show Up was an Amazon best-seller, in multiple categories

“Show Up has given me more confidence in pricing because I know what to do now. I have a different perspective and mindset about pricing now..”

Funmilayo O.

“Show Up book encouraged me and it was like a breath beneath my wings making me know that I can even show up in a greater way. Not just that, The author took a step further to show how to do it. It's more than a book, it's a guide to showing up consistently in life..”

Ogaga J.

About the Book

Almost everyone says, “success starts with showing up,” but how exactly do you do that? How do you show up and stand out when many people can do what you do and anybody with internet access can learn what you know? How do you even muster up enough courage to put yourself out there, do work you love and attract the sort of clients you like when you’re not visibly successful yet?

The answers to these questions from the core of this inspiring and practical book, Show Up.

In this easy-to-follow guide, you’ll find clarity to position yourself as a visible and valuable brand, strategies to communicate your message in a way that people listen, a framework for creating products and services that sell themselves, and confidence to create a business you love.

You don’t have to change yourself to be seen or lose your voice to be heard. There is always room for the best, and you can become the best available option for the people you want to serve. Show Up by Tolu Michaels is the blueprint you need to make that happen.


In this book, you get strategies, to position yourself to make a difference, and a new found ability to communicate your value in a way that people pay attention and give you permission to help them.


If you never saw a woman drive a car, would you know that women could drive too? If the people coming after us cannot see us, they can't be us. That's why samples are sprinkled in Show Up book for you to see.


The stories drive the point home and give you undeniable confidence that you too can Show Up. Interesting, relatable and helpful, reading these stories will strengthen your resolve and excitement!

Order Now! Show Up also makes a really good gift

Uplifting & educating

I liked that examples were drawn from different areas; from children and even road construction. The writing was matter-of-factly – This book was very inspiring, motivating and uplifting but not at the expense of educating me.

Deborah E.

Gospel Artiste

So many Gems!!

It's easy to read, so insightful, and there are so many gems that I don't even know where to start. Like I already wanted to start highlighting!! As someone who struggles with self-promotion, this helped me start to reframe my mindset and my approach to marketing myself and my work.


Chioma A.

Travel Experience Designer

Done struggling

I felt like the author knew my struggle and addressed every aspect. I’m usually confused about what to post about on social media, because I seem to be passionate about many things. But, reading this, I realise I’m a multi-passionate person and I’ll reflect just that.

Grace S.

Product Manager

Chapter List

A peek into Show Up chapters so you know what to expect

  • Prologue: Purpose and Profit? 
  • Chapter 1: Frying fish, the modern way 
  • Chapter 2: Starting with multiple talents 
  • Chapter 3: Find your profitable idea 
  • Chapter 4: Becoming the best available option 
  • Chapter 5: Building your personal brand 
  • Chapter 6: Create products & services that sell themselves 
  • Chapter 7: Putting yourself out there
  • Chapter 8: Standing out online; Your personal website
  • Chapter 9: From audience to customer
  • Chapter 10: How to create content that makes people say YES
  • Chapter 11: Dealing with imposter syndrome
  • Chapter 12: Keep Showing Up

About the Author

Tolu Michaels

Within three years of leaving her last job, Tolu Michaels picked up new skills and built a profitable digital business with clients from a dozen countries, across 5 continents. Every week, she trains thousands of entrepreneurs online, and reaches a wider audience of over 50,000 across several digital platforms.

As a personal brand strategist, she helps visionary entrepreneurs get the clarity and confidence to communicate their unique value, serve a larger audience, and sell premium products.

She speaks to audiences around the globe, showing them that personal branding has to be purposeful and profitable, for sustainable impact. Several times a year, she hosts a Personal Branding Workshop for creatives, consultants & coaches.

She has a certification in Disruptive Strategy from Harvard Business School and a B.Eng. from Covenant University. When Tolu is not cuddling with her family, she can be found teaching, writing or podcasting at

What they like about the Author's style

Illustrative storytelling

I liked where the author used feedback she received from a customer to describe how that customer relationship happened & blossomed from someone who was just a member of the audience to a paying customer. Her story illustrated the point and it kept me hooked.

Tobi O.

Cost Consultant

A veritable blueprint

I loved how Tolu Michaels broke down limiting beliefs one after the other. The words were spot on, relatable and easy to understand. I just couldn't breeze through; I had to stop and think for most pages PLUS the template and questions; this is rich!! This is a veritable blueprint for becoming a known expert and for showing up at the same time.

Abraham O.

Life Skills Coach

Personal & Easy

As always, Tolu Michaels did a great job of connecting with the reader. It felt personal, like she was conversing with me directly. It was also very easy to read and follow - I could remember key points and the lessons learned after reading. 

Tofunmi O.

Business Consultant

It's time to show up differently

“Replete with personal stories and practical steps, this book provides proof that you are not alone, and inspires you to share your perspectives with full permission. Show Up is inspirational, disruptive and practical.”

- Tara Fela-Durotoye, CEO House of Tara Int'l

Please note that while a copy costs $19 / N10000, pricing may vary slightly due to delivery costs to your location.

Digital or International Orders

Buy on Amazon

  • Your copy of Show Up
  • Bonus pack found in the book
  • Makes a thoughtful gift for your family & friends
Orders within Nigeria

Buy from Roving Heights

(Nationwide Delivery)

  • Your physical copy of Show Up
  • Bonus pack found in the book
  • Makes a thoughtful gift for your family & friends
Show Up feels so reassuring as much as it is educative. I love how the author shares her story from not knowing how to start her dream business to creating her own path because she was inspired by others who were 'showing up'. I look forward to implementing the 4 pathways for turning my skills into products, as described in the book.

- Nnenna Fakoya-Smith

Their Favorite Quotes from Show Up Book

No matter how competent you are, it won’t matter if you are unclear, untrusted and unknown!

- Esther

It’s up to you to communicate how you’re different from other people who are just as competent as you. Notice, I said different, not better.

- Ogaga

If you’re going to be worth learning from, then you will need to learn from deep wells and not shallow waters.

- Grace


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It's time to Show Up! When you do this, you not only enrich your life, you also give other people permission to do the same.