Get your personalized roadmap


There's a difference between being an expert and being paid like an expert.

Let's sit together to clarify your message, captivate your audience and make you some money.

At this point in your journey, random tips and tricks cannot be your strategy.

You'll get your own customized strategy, simplified roadmap and recommended tools to articulate your value, package your expertise, and impact lives profitably - without wasting time.

You're ready to make it work

You just want to make sure you're taking the right steps, and in the right order. 

You don't have time for guesswork, random tips, or trial and error.

I hear you!

A few signs you're a good fit for this VIP Day

  • You know about our "Position for Profit" program but prefer a 1:1 to reposition your brand & do it in a day.
  • You have a new offer coming soon, but you're not confident to launch because your messaging is still outdated; you don't know how to break your core concept into content that's fresh, persuasive & aligned.
  • You have evolved, but your brand hasn't caught up. You need to elevate your message, and restructure your offers to speak to the next tier of clients on your radar.
  • There are so many moving parts in your business and you need a Positioning expert to tie it all together so you can finally see a clear path from your notepad to your bank account.
  • You're transitioning from 9-5 into an online business, and you want to step up your game so that you actually get freedom & flexibility - not another job in disguise.
  • You need expert guidance from someone who gets you, and can interpret what you’re trying to create.

Reach Clarity Quickly

CLARITY IS exciting - especially when combined with a plan

Rent my eyes & brain for your business

Imagine waking up each day, knowing exactly what you'll earn from your expertise this month, and how you'll get there.

It's possible! And you can have it now.

I'll partner with you to streamline all your ideas, design your custom plan and hold you accountable so that you can move quickly.

You'll get my messaging genius, careful strategy, eyes for thoughtful design, and of course, my perceptive ears too!

Bring any question you're too embarrassed to ask or frustration you may feel. I love to help you. 


Take Precise Steps


Actionable Strategy for your Next Move

1000+ customers later, we can confidently say that here are some of the milestones you'll proudly tick off your list:

  • Positioning Strategy: This is how you'll create demand for your value
  • People Strategy: This will make or break your ability to book & close clients
  • Product Strategy: This is how we make sure you're selling the most profitable offer possible
  • Pricing Strategy: This is how you create the income you deserve 
  • Promotion Strategy: Create best-in-class content that communicates your value & makes people buy

Oh Yes! The progress you envision is possible and a lot can happen in a Day


Before talking to Tolu, I felt all over the place with my brand and wasn't sure how to weave in all my interests - personally and professionally. 

Tolu helped me gain clarity and confidence on how to monetize my skills.

I had also been confused about what to name my brand, and in less than a minute, we settled on the most suitable name.

Now, I have more clarity and focus. I'm also a lot more confident and excited about my work.

Also, I had the confidence to articulate my value and own my narrative at a crucial interview because of this session.

Tolu, I’d be forever grateful knowing I put my best foot forward because I had you in my corner.

Wamide A.

Strategy & Business Transformation Manager


I booked this session because I had decided to take my place as the leader that I am and define my vision. I've always known there's more to me but I had hidden behind my business brand. 

I loved how you carefully asked questions, listened, made sense of all my ideas and proffered solutions which were in exact alignment with my vision. It felt like you were a messenger from God reading my script to me and propelling me to see what's ahead of me.

I love that you weren't pushy about your opinions and kept a positive demeanor throughout. I loved your honesty and the entire process from the point of booking till after the call.
For starters, this session has helped me to finally change my bio description across all social media platforms to a concise statement I love.

Yagazie E.

Founder, GazMadu Studios

If someone doesn’t see your worth, they’ll shop around, they won’t trust that you can help them and they definitely will not buy from you. We can't let that happen!


What you'll Get

Whatever your desired move, you'll leave this session armed with your own roadmap and the recommended tools to reach your next level goals.

Expert Support

No matter how unclear you feel, my superpower is to connect the dots and provide a clear path. You'll get full day 1:1 support and unlimited direct email support for 30days.

You’ll leave with a clear, concise and current focus for your business, with irresistible offers and compelling language.

Personalized Strategy Document

I'll bring my experience as a Digital entrepreneur and Positioning Expert to sit in your corner, combing through every piece of your strategy with you.

After the session, we'll hand you a Positioning Strategy document you can share with your team to execute your vision.

Recommended Tools Kit

What's your time worth? Instead of googling "best tool for..." and not knowing who to trust, use our curated list to decide what systems to implement in your business. 

With 1,000+ customers and best-selling products, I've been around the block a bit. You can trust these recommendations 😉

What to Expect After this Session

VIP Day is designed to get you clarity and results immediately:

✅ Articulate your Value, ✅ Accelerate your Income, and ✅ Amplify your Impact.

You’ll actually become that leader that people know, love, and trust. And you know what that means:

  • You communicate what you do with 100% clarity and authenticity
  • You attract a bigger audience and high-quality clients who pay for your offers
  • People send you Thanks and Prayers because of your huge impact
  • You're invited to speak at events & feature on podcasts because your value is clear
  • You no longer feel scattered; You effortlessly create targeted content, anytime
  • People are willing to pay more for your time because you're the obvious, beloved expert

There’s something about just getting into the space of someone who knows their stuff. Tolu, you know your stuff.

The way you take time to make things clear to me about my brand and how to move things forward is just special.

Thank you for being patient with me, especially when I don’t get it or I'm struggling to get into the head space for what you are asking of me.

I would recommend you over and over again. I am so grateful for our paths crossing.

Bunmi Oduah

Author and Founder, Things I wish I knew Before


Before this session, I wasn't sure which of my numerous messages to launch with or whether to even launch a personal brand at all.

You reaffirmed a lot of things about myself that I have denied over the years and practically re-told me the story of my life.

Your simplicity and realness made the difference. I felt very comfortable sharing and being vulnerable with you.

Your materials are practical and straightforward. I got clarity and felt so much joy inside after our session.

'Ade Olowojoba

Managing Partner, NerdzFactory Co. / CoFounder,

Your NEXT Step



Pay In FULL One Payment

  • Pre-session clarity pack
  • 1:1 Full-Day Intensive (with fun breaks)
  • Personalized recommendations
  • 30 days Unlimited Email Support 
  • 6 Month Access to Clarity Launchpad
  • 1yr Access to Inbox Champion Program
  • Custom strategy & Templates
  • Done-for-You Positioning Strategy Document



Pay Flexibly
Two Payments

  • Pre-session clarity pack
  • 1:1 Full-Day Intensive (with fun breaks)
  • Personalized recommendations
  • 30 Days Unlimited Email Support 
  • 6 Month Access to Clarity Launchpad
  • 1yr Access to Inbox Champion Program
  • Custom strategy & Templates
  • Done-for-You Positioning Strategy Document

You're the star of the show, I'm your secret weapon

Tolu Michaels

Anybody can create a product, name it, and slap a price on it. In fact, so many are doing that. But we both know it takes more to get people to respect, trust, and pay you a premium. You need Careful strategy, Thoughtful design, & Compelling messaging. And that, is my specific zone of genius.

Because of my experience in brand positioning, digital marketing and entrepreneurship, I'm able to provide strategy, recommend tech, and oversee execution. I built a 6 figure online business from scratch so I know exactly what it takes to convert strangers to clients and loyal fans.

My clients love the fact that with me, they don't have to work with different experts who only tell you what to do, but can't show you how to do it. I apply the same skills and knowledge I use to earn income automatically and train 1000s monthly. 

My mission is to help you show up with the best of you so that you can create more wealth, impact more lives, and fulfill your life's purpose.

Is VIP Day for You?

Our clients get results quickly, mostly because we prioritize clear communication. We can't say Yes to everybody, and neither can you. Please read below to see if we should work together.

YES if:

  • You are actually good at what you do
  • You need personalized strategy on how to package and profit from your expertise 
  • You are already selling your skill & expertise (eg. coaching, consulting, training, mentoring, books or events)
  • You are READY to execute and able to make the investment necessary to increase your income and impact

NO if:

  • You're trying to trick people by selling what you don't know. We operate our business with integrity and require the same from our clients
  • You've never sold a digital product or service
  • You're not willing to invest in tools that will help you create the right systems
  • You're looking for a quick fix and expect overnight success

Our Commitment to You

We show up 100% for our clients. I go all out and hold nothing back in this session.

Your time is precious to us. That's why we also require you to be committed to your own progress and completely ready to TAKE ACTION.

Got Questions?

How is VIP Day different from Position for Profit?

Think about it this way. PFP is group coaching while VIP Day is one-on-one session with just both of us.
VERY Different.

PFP is a 3month business accelerator to help you position, package, promote & profit from your expertise, VIP Day is like a crash course to help you get similar results in a day.

Also, whether or not you've done PFP in the past, you can book a VIP Day with me whenever you need 1:1 support to reposition your messaging, restructure your offers, or clarify your profit plan. It includes some extra perks, such as unlimited email support from me for 30days.

I love the idea of VIP Day but can't shell out this $$

I hear you and totally understand the need to maximize your funds especially when your business has other expenses to deal with.

Our clients love and recommend our Business Accelerator: Position for Profit. The difference is that in PFP, you are supported in a private group, not 1:1: You can go through the curriculum in 2 months. You will learn, implement, get feedback, and achieve similar results at a fraction of the cost of VIP Day. Interested? Check it out

What is your Payment and Refund Policy?

We have 2 payment options, you can either make:

1. Full payment
2. Two-installment payments, billed one month apart

The payment is non-refundable especially because we can't undo any prep work or digital enrollments, we've done for you. We encourage you to sign up with the intention to  commit because once we reserve our monthly time slot for you, it means others have to wait till the next month.

**Please note if you choose the installment option, we can't fulfill all the deliverables until your payment is complete. Thank you.

Can I trust you?

Yes. If you've read this far, then I'm YOUR person - especially when it comes to purposeful and profitable brand positioning.

Also, I studied strategy at Harvard Business School, but I don't put that in your face because the principles I teach helped me bounce back from a job loss, and build a thriving business with happy clients who pay me a premium - even before I went to Harvard. 

I value your investment. I know what it's like to put money behind a service you believe in, and it would be my honor to guide you to show up as a leader and stand out in your industry. Most importantly, I want you to succeed. 98% of my clients have never seen me before. If they can trust me, you can.

How soon can I book you for VIP Day?

The moment you thought about it! I work with only 2 VIPs at a time and the slots are on a first-come, first-served basis. Sometimes you may find space within the next month, but it’s a gamble. Best to expect a 2-month waitlist.

What Happens Next, if I decide to Book the VIP Day?

Once you make payment, you'll land on my calendar where you can select your goal, choose a time slot that works best for you, and schedule the session.

To maximize our time together, we'll send you a pre-session clarity pack so that we can both do any pre-work, brand audit and reviews necessary to make the best of the Day we'll spend together.

At the chosen date, we'll have a game-changing time with deep laughs and virtual high-fives as we experience breakthroughs with your personal brand.

You'll leave with clarity, custom strategy we created during the session and some of my personal templates to help you sustain the progress.

Two weeks after the session, we follow-up via email to see how you're getting on.

Can you teach me about Personal Branding?

Yes! Check out SHOWUP Circle where I do justice to the subject of profitable personal branding and support you for ONE full year. 

Topics include: Defining your brand message, designing your brand identity, rapid content creation, and building your audience.

It answers questions you may have like:

  • Where do I start with Personal Branding and how do I know if I'm on track?
  • How do I put myself out there?
  • How should I talk about my work?
  • What is the right way to grow my brand online?

If you need the steps to build, grow and maximize your Personal Brand, you'll love SHOWUP Circle.

I have other questions.

Not a problem! Shoot a mail over to OR if you prefer to chat, send me a DM on Instagram with a specific question about this 1:1 Strategy Day. I'll be waiting with answers 🙂