Personal branding online: A guide for digital entrepreneurs

Have you ever wondered how some people literally grow out of almost nowhere in a short amount of time, you wonder if they are in the same country that other people are complaining about. They built their personal brand online so quickly, you're almost dizzy.

In the same industry that you know like the back of your hand, you see them growing their audience, putting their work out and getting paid.

Meanwhile, you too you are talented and brilliant.

You too you are valuable.

What then is the difference?

It’s not because they have rich parents. It’s not because they schooled abroad. And no, it’s not just because they know people. It is because they’ve built a personal brand that allows them to attract all those opportunities.

Now I know that sounds so simplistic.

You’re probably convinced there are some levers they pull behind the scenes - something they have that you don’t have.

While that may be true, everybody has something you don’t have. You also have something they don’t have. So if all of us are lacking in some way, how can one person’s lack be a disadvantage to him?

I’ve worked with many business VIPs one-on-one and I can tell you for free that most of the opportunities you see these people get is a result of positioning their personal brand.

So, how can you do the same? Good Question!

There are three major phases that are critical to maximizing your personal brand online: Clarify your positioning, Package your skills, and Promote your work. 

There would likely be overlap among these phases, depending on your goals, and the current stage of your personal branding journey. Here's what to do at each step.