There's a difference between having a skill and having a business. When you're skilled, people respect what you do. When you're in business, they pay you for it. The thing standing between those two? Your offer. Many entrepreneurs are stuck somewhere in between. They know their craft. They have happy clients. They…

Whether you are speaking at an event, writing a blog post or making a presentation at work, you want listeners to understand what you are saying and respond positively. You want readers to like, comment and share. You want to engage with people, you want to inspire them, you want…